Marketing Strategy

We believe that an effective marketing strategy begins with developing a solid understanding of potential customers – their environments, the way they think, their behavior, workflow, and needs.

We also believe that great technology and exceptional products are essential, but certainly not enough. We’ll work with you to consider how a broader ecosystem can deliver customers even greater value.

Whether it’s timely advice gleaned from an analysis of Big Data, or channel strategies that move new products into customers’ hands more easily, we evaluate how to speed uptake, increase breadth of adoption, and maximize customer retention.

Brilliant Things can assist you with every element of your marketing strategy, or just as much as you need. And we can leave you with a solid plan in your hands to implement, or handle that for you, as well.