Get Ready for the Internet of Things

It’s coming. Within a few short years, tens of billions of things will be interconnected, collecting and sharing data 24/7, enabling applications that are only now just being dreamed up. By 2025, more than a trillion dollars of annual revenue are at stake. Are you ready to grab your share?

Soon, every object around us and on us, the things with which we interact each and every day, will be connected. We will control them, they will speak to each other, and they will speak to us.

Whether you make cars, appliances, consumer electronics, or things that haven’t even been imagined yet, once they become smart and connected, they will provide your business with greater differentiation and greater opportunities for profit. The paradigm is shifting with tectonic force and your business needs to be positioned to take advantage of this new, massively-connected world.

The Internet of Things is coming fast. It’s time for you to get ready.

What We Offer

 

  • Brand Identity & Development
  • Market Segment Analysis
  • Workflow & UX Planning
  • Feature Evaluation & Definition
  • Positioning & Messaging
  • Content Strategy, Development & Marketing
  • Marketing & Social Media
  • Web Design, Development & SEO
  • Go-to-Market & Launch Support
  • Sales Development & Tools
Our unique value derives from the way we work with you. We believe it’s important to understand the specifics of your business, your customers, and your products. And then to work closely with your team to assist them in gaining new insights and developing the approaches to systematize recommendations, improving the way you address marketing needs on a long-term and ongoing basis.

Brilliant Things LLC believes in delivering real output and actionable items, and not a lot of wordy reports that are later ignored. When we have completed a project, it’s important to us that you feel your marketing capabilities have improved, and that you are able to engage and retain customers previously out of reach.

We believe that an effective marketing strategy begins with developing a solid understanding of potential customers – their environments, the way they think, their behavior, workflow, and needs.

We also believe that great technology and exceptional products are essential, but certainly not enough. We’ll work with you to consider how a broader ecosystem can deliver customers even greater value. Whether it’s timely advice gleaned from an analysis of Big Data, or channel strategies that move new products into customers’ hands more easily, we evaluate how to speed uptake, increase breadth of adoption, and maximize customer retention.

Brilliant Things can assist you with every element of your marketing strategy, or just as much as you need. And we can leave you with a solid plan in your hands to implement, or handle that for you, as well.

A strong brand identity is often the key differentiator between winners and also-rans, and properly positioning your company and products – right out of the chute, if you’re a start-up – is just as essential as having the right features and pricing.

We bring extensive experience in product and company naming, and in developing and communicating strong brand identities. Messaging, graphics and industrial design, communications and social media tools, are all important components of a comprehensive approach that will set you apart from others going after the same opportunities.

Brilliant Things can apply its significant expertise in working with you to develop a strong and sustainable brand, and developing messaging that will resonate with your market.

Great products often deliver features that customers are asking for. Exceptional products provide capabilities they didn’t even realize they needed. And some breakthrough technologies can disrupt the way the world has always worked. What sets leaders apart is to recognize just how much of each is needed and can be achieved, and to deliver products and services at that sweet spot.

Brilliant Things has decades of experience in the design of high-technology products – software, hardware, and services – ranging in price from pennies a copy to hundreds of thousands of dollars per system. From high-value systems that sell triple digits to mass-market, consumer products that sell in the tens of millions. We’ll bring our skills to assist you in deciding how to effectively feature your products to maximize your market share.

Hands-on Engagement

We offer our services in a variety of ways, responsive to your immediate and long-term needs. A Principal Consultant will work closely with your team and can bring a range of experienced and trusted associates to address the full range of marketing requirements.

Build a Team

If you’re a start-up or early stage company that’s starting to think about marketing, we can provide everything you need to get up and running, in effect acting as your complete Marketing team.

Supplement Existing Resources

Perhaps you want to introduce new approaches or assist your team in meeting marketing challenges. We will seamlessly work with them to address gaps, or to get ready to meet the next phase of growth.

Projects

Some clients have us work on projects that are outside of the scope of an existing team, require additional skill sets, or enable the company to explore and develop new areas of business growth.

Frequently Asked Questions

The Internet of Things is big. So big, in fact, that it encompasses pretty much everything that is made, and every service provided. The challenge is to figure out which piece of the trillion-dollar pie is right for you, and how best to go about gaining it. That’s where Brilliant Things comes in – we can provide the expertise to ensure that you fine tune your marketing and product strategies to make the best use of your investments; and reach and delight the greatest number of customers. We’re here to help you get answers to the questions you need to succeed with your IoT strategy.

What kind of clients do you work with?
We have worked with 10-person start-ups and some of the largest multi-national enterprises. Our involvement can scale to meet your individual needs. For IoT, we usually work with young firms getting their first products out the door; and with large companies considering how to move existing product lines into this space.
How long is a typical engagement?
It turns out that none of our projects have been what might be described as “typical”. Developing content and implementing a campaign for web and social media outreach might run as little as one to two months. Determining and describing the right set of features for a new product line, and then bringing it through engineering to launch, might take one to two years. We’ve had projects at both ends of the spectrum.
What will we need to provide?
As little or as much as you are able. If you’re an early-stage company, we’ll need face time with the founders and engineering team. If you’re a larger, established company, we’ll want to work closely with your marketing team and speak to your customers and channel partners. But we can fill in the gaps, whatever they might be.
If you are in a tangible-product business, you need an enchanted-objects strategy. Around the year 1998, every company in the world figured out it needed to do something about the Internet… The disruptive power for the Internet of everything, for connected and emotionally engaging things, is even larger.
David Rose, MIT Media Lab

The Internet of Things (IoT) is emerging as the third wave in the development of the Internet. The 1990s’ fixed Internet wave connected 1 billion users while the 2000s’ mobile wave connected another 2 billion. The IoT has the potential to connect 10X as many (28 billion) “things” to the Internet by 2020, ranging from bracelets to cars.
Goldman Sachs

The Internet of Things will include 26 billion units installed by 2020. IoT product and service suppliers will generate incremental revenue exceeding $300 billion, mostly in services, in 2020. It will result in $1.9 trillion in global economic value-add through sales into diverse end markets.
Gartner

Get started today!

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